Outbound guides for B2B founders
Practical guides on choosing who to sell to, setting up cold email and getting your messages delivered. Written for founders who sell on their own.
How to choose your ideal customer profile and first B2B segment
A practical guide for B2B founders: define an ideal customer profile from your first customers, pick one segment, and test it with a small outreach batch.
How many mailboxes and domains you need for cold email
How many cold email mailboxes and sending domains you need: the volume math, mailboxes per domain as a trade-off, and why to avoid your main domain.
Email warmup: how long to warm up a new mailbox before cold email
How long to warm up a new mailbox before cold email, how to ramp up volume, and how to read bounces, spam complaints and Postmaster Tools.
Cold email deliverability: SPF, DKIM, DMARC and the bulk sender rules
What SPF, DKIM and DMARC do, the Gmail and Yahoo 0.3% spam limit, the bulk sender rules, plus bounces, blocklists and Postmaster Tools.
How to write a short B2B cold email sequence, with follow-ups
How to write a short B2B cold email sequence: a plain-text first email, two follow-ups a few days apart, one question, and when to stop.
How to optimize B2B ads on a small budget: Google search first
B2B ads on a small budget: start with Google search, track conversions, use tight match types and negatives, then add LinkedIn Ads when it fits.
Outbound sales without a sales team: your four options
How a B2B founder can run outbound sales without a sales team: alone, with a freelancer, an agency or a managed service, and what to ask.
AI lead generation and AI sales agents: strengths and limits
What AI lead generation tools and AI sales agents do well, where they fall short, and how to test one on a small segment before trusting it.
Is B2B cold email legal? GDPR, ePrivacy and CAN-SPAM in plain words
Is B2B cold email legal? What CAN-SPAM asks in the US, how GDPR and national rules apply in the EU and UK, and what each email needs.